Web Analytics For Dummies |  | Authors: Pedro Sostre, Jennifer LeClaire
Publisher: For Dummies
Category: Book
List Price: $24.99
Buy New: $8.99
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Seller: -hungrybookworm
Rating:  2 reviews
Sales Rank: 163,534
Media: Paperback
Pages: 384
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 7.4 x 0.9
ISBN: 0470098244
Dewey Decimal Number: 006.312
EAN: 9780470098240
ASIN: 0470098244
Publication Date: April 30, 2007
Availability: Usually ships in 1-2 business days
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Product Description
Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover: - What to expect from Web analytics
- Definitions of key Web analytics terms
- Help in choosing the right analytics approach
- How to collect key data and apply it to site design or marketing
- Techniques for distinguishing human users from bots
- Tips on using Google and other free analytics tools
- Advice on choosing pay and subscription services
A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.
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| Customer Reviews:
 Good Introduction June 9, 2008
Teelabooks (Las Vegas, NV>)
8 out of 8 found this review helpful
Excellent book for those who know little or nothing about web analytics.
It explains the what and the why of web analytics. It then does a good job of discussing software. The pros and cons of each without any bias.
I am already using Awstats, a server side analytics tool, and still learned a few things. It also covers Google analytics, which is free and a very valuable tool for any website.
 Excellent starter book to web analytics June 5, 2010
J. Shinn
The book covers basic concepts and light addresses how data and statistics can be collected, digested and then used to create strategic plans to increase sales, web page hits and keep visitors longer.
I bought this book for an online course and covered a lot of ground, great for folks just needing to be familiar with web analytics or someone starting in the field.
This book actually covers quite a bit with a specific web analytics tool but there are other free ones out there including Google Analytics and Stat Counter.
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